Most funnels don’t fail all at once. They leak steadily at two specific points, over and over, across almost every business we look at.
The first leak: right after the offer
A visitor is interested enough to click, then lands on a page that asks for too much, too soon — a long form, an account creation step, or unclear next steps. Interest fades fast when friction shows up early.
The second leak: the follow-up gap
A lead comes in and nothing happens for hours, sometimes days. By the time a human follows up, the moment of intent has passed. This is usually the single most fixable leak in the entire funnel.
What actually helps
Shorten the first ask to the minimum needed to start a conversation, and automate an immediate response the moment someone shows interest. Fixing just these two points recovers more conversions than most redesigns do.